Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $20.75
|
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Author: Jay Conrad Levinson
Manufacturer: Mariner Books
ListPrice: $14.95
Offer: $9.68
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
ListPrice: $15.95
Offer: $10.85
|
Systems Analysis and Design Methods
Author: Jeffrey Whitten
Manufacturer: McGraw-Hill/Irwin
Offer: $143.00
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $12.89
|
The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $14.95
Offer: $10.17
|
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
ListPrice: $19.95
Offer: $13.57
|
High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies
Author: John L. Nesheim
Manufacturer: Free Press
ListPrice: $50.00
Offer: $33.12
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $21.95
Offer: $14.93
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $19.88
|
Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $16.95
Offer: $12.38
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $14.95
Offer: $11.33
|
Strategic Marketing
Author: Syed Akhter
Manufacturer: Atomic Dog Publishing
ListPrice: $67.95
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
|
The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
Author: John L. Nesheim
Manufacturer: Free Press
ListPrice: $30.00
Offer: $25.50
|
Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
ListPrice: $15.95
|
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
Manufacturer: Collins
ListPrice: $24.95
Offer: $16.47
|
The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
ListPrice: $12.95
Offer: $10.36
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $27.95
|
Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $23.50
Offer: $23.50
|
Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
Author: Al Ries
Manufacturer: AMR/Advanced Management Reports
ListPrice: $9.95
Offer: $9.95
|
Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
ListPrice: $13.95
|
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $29.95
Offer: $29.95
|
Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $34.95
Offer: $23.07
|
The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
ListPrice: $24.95
|
Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
ListPrice: $16.95
|
